Create an updated product page to enhance the user experience when online shopping.
The design evokes a sense of comfort through textures and a warm color palette. It creates an atmosphere that feels charming and inviting.
UI Designer
Sydney Kidd
4 months
BARNES & NOBLE
UX/UI PRODUCT DESIGN
2024
ABOUT
ROLE
TEAM
DURATION
The Problem
The current product page lacks brand personality. Without personality, the page becomes outdated and overcrowded with type.
The Solution
Create a product page that aligns with curiosity and imagination encouraging users to linger and browse, much like they would in a physical Barnes and Noble.
DESIGN PRINCIPLES
HIGHLIGHTS
Paper texture and warm color palette were introduced to support the app’s vintage, dark academia inspired aesthetic.
Custom graphics were added throughout the interface to separate sections and guide users through the page.
The product is centered as the main focal point, reducing visual clutter caused by multiple competing banners.
UI RE-DESIGN
Typography, contrast, and spacing were refined to improve readability and make the content easier to scan.
LIGHT MODE
DARK MODE
LIGHT MODE
DARK MODE
PRODUCT PAGE
Encourages users to linger and browse, creating emotional resonance.
sydney_kidd@fitnyc.edu
By combining personalization, accessibility, and interactive elements, we’re making gallery experiences more approachable, discoverable, and rewarding for both artists and attendees.
TAKEAWAY
DESIGN SYSTEM
