THE SOLUTION
Structural Analysis
Secondary Logo
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THE PROBLEM
NJMH had a strong mission and history but lacked a cohesive brand identity not connecting with younger audiences maintaining authenticity.
NJMH
BRAND DESIGN
2024
Emphasize NJMH’s role to preserves Harlem’s jazz heritage and inspires future generations.
ABOUT
ROLE
TEAM
DURATION
Visual Designer
Sydney Kidd, Sophie Perdue, Sidney Gagneron, Toluwani Adesanya
4 months
Develop a rebrand that honored Harlem’s jazz legacy while creating space for new generations to engage with the music.
sydney_kidd@fitnyc.edu
By re-branding NJMH, we create a space that invites the local community into an experience of jazz's influence to inspire them to learn more about the jazz roots in Harlem.
TAKEAWAY
DESIGN SYSTEM
MADE WITH KLING AI