Now, positioning Vaseline as a modern symbol of individuality and innovation by cracking the classics the product offers self-expression through tattoos, piercings, and dyed hair, offering experiences like pop-up shops and PR boxes, the campaign will boost engagement, brand awareness, and relevance.
TAKEAWAY
Turn Vaseline into the symbol of modern life-hack culture, making it a bold, iconic brand for a new generation.
Packaging Designer
Visual Designer
Copywriter
Sydney Kidd, Isabela Tooth, Kate Schatz
4 Weeks
VASELINE CRACKED
BRAND CAMPAIGN
2024
ABOUT
ROLE
TEAM
DURATION
INSIGHT
Self-expression today goes beyond appearance. People want versatile, reliable products that align with their bold, creative choices, from tattoos to vibrant hair transformations.
MESSAGE
Vaseline is more than just a skincare brand- we’re a cultural staple, a symbol of care that resonates with every generation.
CONNECT
sydney_kidd@fitnyc.edu
CASE STUDY
MADE WITH KLING AI